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tel.: +351 262 505 540
tel.: +351 262 505 540




1. WHO WE ARE.We are PAULO COELHO LDA and we treat your personal data as responsible for the processing. This means that we are responsible for how we treat and protect your data.

2. FOR WHAT DO WE USE YOUR DATA. We will use your data (collected online or in person), among other purposes, to manage your
registration as a user, manage the purchase of products or services, answer your questions, as well as, if you wish, send you our personalized communications.

3. WHY WE USE YOUR DATA. We are entitled to treat your data on different grounds. The main thing is that we need to treat you to perform the contract you agree to enter into with us by registering and making a purchase or using any of our services or features, although there are other reasons that legitimize us to use them, such as the interest in answering your questions or the consent you grant us to send you our newsletter, among others.

4. WITH WHOM WE SHARE YOUR DATA. We will share your data with service providers who provide assistance or support to Paulo Coelho, whether they are located inside or outside the European Union.

5. YOUR RIGHTS. You have the right to access, rectify or delete your personal data. In some cases, you also have other rights, for example, to owe us to use your data or the right to port it, as we explain in detail below.
We invite you to read below our full Privacy Policy to properly understand how we will use your personal data and the rights you have in relation to them.


In this Privacy Policy you will find all relevant information applicable to the use we make of the personal data of our customers and users, regardless of the channel or medium (online or in person) of PAULO COELHO that you use to interact with us.
We are transparent about what we do with your personal data, so that you understand the implications of the uses we perform or the rights you have in relation to your data:
  • We place at your disposal permanently all the information included in this Privacy Policy that you can consult whenever you want and, in addition,
  • you will also find information about each processing of your personal data as you interact with us.
  • Some names we will use in this Privacy Policy:
  • When we talk about our Platform, we generally refer to any of the channels or media, digital or in person, that you can use to interact with us. The main ones are:
    • Our Site,
    • Any of our Means of Contact, either by email or by telephone contact;

The responsible for the processing of your data is:
  • Paulo Coelho LDA, a company that operates in Portugal the manufacture and sale, direct to the public or resale, of the Paulo Coelho's brand products.
    • Postal Code: Rua do Norte 15A, Casais da Charneca, 2460-481, Alcobaça, Leiria, Portugal.
    • Email address oft he Data Protection Officer: In other words, Paulo Coelho LDA is responsible for the data. This means that we regulate and are responsible for processing and protecting your personal data.
Depending on the purposes for which we process your data at any time, as explained above, we need to process one or the other of those who, in general, will, as the case may be, the following:
  • Your identification data (ex. your name, surname, language and country from which you interact with us, contact details, etc.);
  • Economic and transactional information (ex. your payment or card details, information about your purchases, orders, returns, etc.);
  • Connection, geolocation and/or navigation data (if you interact with us via your mobile phone, for example);
  • Commercial information (ex. if you subscribed to our newsletter),
  • Data about your tastes and preferences.
Remember that when we ask you to fill in your personal data to give you access to some functionality or service of the Platform, we will mark some fields as mandatory, as they are data that we need, to be able to provide you with the service or give you access to the functionality in question. Please note that if you decide not to provide us with such data, you may not be able to complete your registration as a user and therefore you may not be able to enjoy these services or features.

Depending on how you interact with our Platform, depending on the services, products or features you wish to use, we will process your personal data for the following purposes:

a) To manage your registration as a user of the Platform.

If you decide to register as a user on our Platform, we need to process your data to identify you as a user and give you access to its various features, products and
services that are at your disposal as a registered user. You can cancel your registered user account by contacting us through Customer Support.

You can use access or login through a social network or another employee to enable this service (social login) when it is available on our login screen, either to link sign-in to your account or register a new account. If this is the case, your login credentials as well as your name and email/phone number (you may need to authorize it) will be imported from your social media account or from the contributor. By using this login option, these third parties may send us certain additional information from your public profile, such as: name, gender, approximate age or your profile picture, in accordance with the terms of use of the social network/contributor, which we recommend you to read with attention. We will not retain this additional data unless you authorize us to do so. Similarly, the use of this feature may involve providing certain information about your activity to the social network or to the employee. In any case, we recommend that you review your privacy settings and the privacy policies of the employee or social network to learn how these third parties handle your data.

b) For the development, fulfillment and execution of the purchase and sale contract or services you have entered into with us on the Platform.

This purpose includes the processing of your data, mainly for:
  • Contact with you regarding updates or information communications related to the features, products or services contracted, including quality surveys and to enable the customer to be satisfied with the service provided.
  • Manage the payment of the products you buy, regardless of the payment procedure used. For example:
    • If, when you purchase any of our products through the Site, you decide to enable the functionality of saving your card data for future purchases, we need to process the data indicated for the activation and development of this feature. Consent to activate this feature allows you to automatically trim your completed payment data on subsequent purchases so you don't have to re-enter them in each new process, and this data will be considered valid and effective for subsequent purchases. You can modify or delete your cards at any time through the payment information in your user account registered on the Site.
  • Activate the necessary mechanisms to prevent potential fraud against you and us during the purchase process. If we consider that the operation may be fraudulent, this treatment may result in the blocking of the transaction.
  • Manage possible returns after you have made a purchase and manage orders for information on the availability of items, product reservations through the Platform, depending on the availability of these at any time.
  • Purposes of invoice and to make available to you the receipts and invoices of purchases you made through the Platform.
c) To fulfill the requests you make through the Customer Support channels.

We only process personal data that is strictly necessary to manage or resolve your requests.

d) For marketing purposes

This purpose includes the processing of your data, mainly for:
  • To the extent you subscribe to our Newsletter, we will process your personal data to manage your subscription, including for sending personalized information about our products or services through various means (such as email or SMS). o In this sense, please note that this data processing presupposes the analysis of your user or customer profile to determine what your preferences are and therefore which products are and serve the most appropriate in your style when we send you information. For example, based on your purchase history and navigation (which means, the items you uploaded), we'll make suggestions about products that we think may interest you and, if you're a registered user, we'll make it easier to "cart recovery" feature.
    • Remember that you can unsubscribe from the Newsletter at any time an dat no cost through the Platform's "Newsletter" section.
  • Carry out promotional actions (for example, for the organization of competitions or for sending your list of saved items to the email address you indicate tous). By participating in any promotional event, you authorize us to process the data you have made available to us in use of each promotional event and to communicate them through various means such as social networks or on the Platform itself. In each promotional event in which you participate you will have available the terms and conditions where we will give you more detailed information about the processing of your personal data.
  • Differ on the Platform or through our channels on social networks photographs or images that you have shared in a public way, whenever you give us your express consent to this purpose.
e) Functionality and quality analysis to improve our services

If you access our Platform, we inform you that we will process your navigation data for analytical and statistical purposes, that is, to understand how users interact with our Platform and thus be able to improve it.
In addition, on certain occasions we conduct quality surveys to know the degree of satisfaction of our customers and users and detect the areas in which we can improve.

The legal basis that allows us to process your personal data also depends on the purpose for which we process it, as explained in the following table:

Conservation period

1. Manage your registration as a user of the Platform
The processing of your data is necessary in accordance with the terms governing the use of the Platform. In other words, in order to register as a user on the Platform, we need to process your personal data, otherwise we would not be able to manage your registration.
If you decide to use access or login through a social network, the reason we are entitled to process your data is the consent you grant when authorizing the transfer of your data through the social network.

2. Development, performance and execution of the contract of sale and service
The processing of your data is necessary for the signing of the contract of purchase and sale.
Some processing of data related to the purchase process will only be activated because you request or authorize it, such as the storage of payment data (card) for future purchases or to make the features available to you Soon / Returns soon. In these cases, the basis for us to process your data is your own consent.
We consider that we have a legitimate interest in carrying out the necessary checks to detect and prevent possible fraud when makinga purchase. We believe that the processing of this data is positive for all parties that intervene when a purchase is paid and, in particular, for you, because it allows us to take measures to protect you against attempts at fraud made by third parties.

3. Customer Support
We believe that we have a legitimate interest in responding to requests or questions you ask us through the various means of contact. We believe that the processing of this data is also beneficial to you, as it allows us to assist you properly and respond to requests made.
When you tell us, in particular, for the management of incidents related to your order or the product purchased through the Platform, the processing of your data is necessary for the confirmation of the purchase and sale contract.
Where your request relates to the exercise of the rights, we inform you below, or with claims related to our products or services, what legitimizes us to process your data is compliance with our legal obligations.

4. Marketing
The basis of legitimacy to process your data for marketing purposes is the consent you grant us, for example, when you agree to receive personalized information through various means or when you accept the terms and conditions to participate in a promotional event or to publish your photos on the Platform or on our social media channels.
To show you personalized information, we consider that we have a legitimate interest to define a profile with the information we have about you (such as your browsing history, preferences or purchases)and the personal data you have provided to us, such as age group or language, because we understand that the processing of this data is also beneficial to you because it allows you to improve your experience as a user and access the information according to your preferences.

5. Functionality and quality analysis
We will treat your data sporadicly for as long as we conduct a particular quality surveyor even anonymize your browsing data.

The period of collection of your data will depend on the purposes for which we treat it, as explained below:
Conservation period

1. Manage your registration as a user of the Platform
We will process your data for as longas you keep the user's position registered (which means, until you decide to cancel your registration).

2. Development, performance and execution of the contract of sale and service
We will process your data for as long as necessary to manage the purchase of the products or services you have purchased, including possible returns, complaints or claims as sociated with the purchase of the product or particular service.
Sometimes we will only process the data until the moment you decide, as is the case with the payment data (card) you asked us to store for future purchases.

3. Customer Support
We will process your data for as long as necessary to fulfill your requestor request.

4. Marketing
We will process your data until you cancel your newsletter subscription.

If you participate in promotional activities, we will retain your data for a period of 6 months from the end of the year.

5. Functionality and quality analysis
We will treat your data sporadicly for as long as we conduct a particular quality surveyor even anonymize your browsing data.
Regardless of whether we process your data for as long as necessary to fulfill the corresponding purpose, we will subsequently keep it properly stored and protected
for as long as liability arising from the processing may arise, complying with the legislation in force at any time. When each of the possible ones to prescribe, we will delete the personal data.

In order to fulfill the purposes, set out in this Privacy Policy, it may be necessary to give access to your personal data to third parties who provide support to us in the services we offer you, for example:
  • financial institutions,
  • providers of technological services,
  • logistics, transportation and delivery service providers and employees,
  • customer support-related service providers.
  • partners and service providers related to marketing and advertising.

We undertake to respect the confidentiality of your personal data and to guarantee
you the exercise of your rights. We have determined that you can exercise your rights at no cost by writing us an email to a single email address (, simply by telling us the reason for your request and the right you want to exercise. In case we consider it necessary for us to identify you, we may request a
copy of an identifying document.

In particular, regardless of the purpose or legal basis under which we process your data, you are entitled to:
  • Ask us for access to the data we have from you. Please note that if you are a registered user on the Platform, you can also consult this information at the data base corresponding to your personal data.
  • Ask us to rectify the data we already have. Please note that if you are a registered user on the Platform you can also access the section corresponding to your personal account data to modify or update your personal data. In any case, please note that by actively providing us with your personal data by any means, you warrant that they are right and accurate and undertake to notify us of any changes there to. Any loss or damage caused to the Platform or the person responsible for the Platform or to any third party arising from a misinformed, inaccurate or incomplete communication on the registration forms shall be the sole responsibility of the user. Please remember that, as a general rule, you should only provide us with your own personal data, not those of third parties, unless otherwise permitted in this Privacy Policy.
  • Ask us to erase your data to the extent that it is no longer necessary for the purpose for which we need to continue to process it, as explained above, or when we are no longer legally authorized to treat it.
  • Ask us to cancel or limit the processing of your data, which means that in certain cases you can ask us to temporarily suspend the processing of the data or to keep it beyond the time required when you need it.
If you have given us your consent to the processing of your data for any purpose, you are also entitled to withdraw it at any time. Some of the ways you can withdraw your consent are explained in section 2, where we explain for what purposes we process your data.
When our legitimacy for the processing of your data is your consent or the execution of the contract, as explained in section 3, you will also be entitled to request the portability of your personal data. This means that you will be entitled to receive the personal data you have provided to us in a structured, commonly used and machine-readable format, in order to be able to transmit it directly to another entity without hindrance on our part.

On the other hand, when the processing of your data is based on our legitimate interest, you will also be entitled to owe the processing of your data.
Finally, we inform you that you have the right to lodge a complaint with the competent data protection supervisory authority.

We offer features or services that require us to process the personal data of a third party who must provide us, such as in the case of the activation and sending of the Gift Card or the management of the Offer Voucher request. If you provide us with third party Personal Data, you warrant that you are informed about the purposes and manner in which we need to process your personal data.

We may modify the information set out in this Privacy Policy when we deem it appropriate. In that case, we may send you a message to your email address when the change in question is significant in connection with your privacy, so that you can review the changes, evaluate them and, if applicable, opt out of canceling any services or functionality. In any case, we suggest that you review this Privacy Policy from time to time, if minor changes are made or we introduce some interactive improvement, taking advantage that you will always find it as a permanent point of information on our Site.

We use cookies and similar devices to facilitate your navigation on the Platform, understand how you interact with us and, in certain cases, be able to show you advertising in the use of your browsing habits. Please read our Cookie Policy to learn more about the cookies and similar devices we use, their purpose and other use full information.